Italian handcrafted raw denim
When we walk into Manuel studio’s in Due Carrare in the province of Padua, we understand exactly why his innovative production of handcrafted raw denim has chosen this, apparently, complicated naming.
IMpresa jeans iTalia and 35020 is the postal code of the small Venetian town.
So its an industrial code, because it’s not really a lab, but a crafting workshop which embraces the rigour of industrial precision in the meticulous application of rigorous manufacturing process and rules. It is also about pride in the heritage, in the legacy of a land that has been the banner of tailoring and textile manufacture. From Marco polo bringing back silk, till now.
Ok Manuel likes Japanese Denim, but we live in a globalised world and it is always used together with Italian made denim, or silk or cachemere.
In the workshop there are now borders between designers and tailors, the idea is to work with the raw product in mind, not a design and then see whether it can be made, but the other way round. And you know what? In this way you get the best fit out of all the blend of material.
If you want to visit them it’s pretty easy, you have the post code.
Now check out the New Padua Hills style 35020, and start loving it.