75 years of Excellence of premium italian denim
This year Italian Denim Mill Candiani celebrates 75 years of Excellence in the Blue World.
To celebrate its Anniversary the company hosted a private event on the Seine from the 22nd to the 23rd of May. The event revolved around a historical retrospective exhibition about the story and evolution of the company from 1938 until today.
A story about a 4th generation family-run company which is still based in the little town near Milan where it all started 75 years ago. Matter of fact the production has always been kept entirely in Robecchetto con Induno making Candiani the finest denim mill in the blue World. The event saw the launch of Candiani’s latest project: the RIVETTO D’DORO. A golden rivet that functions as Quality Seal certifying that the garment is made of Premium Italian Denim Fabric. For the first time Candiani decides to offer its clients a tool to communicate the “added value” of the garment to the final consumer. The RIVETTO D’ORO represents the values that Candiani weaves into its fabrics: Made in Italy, Sustainability, Innovation.
This initiative is meant to create a Win-Win situation for all the players involved in the sales-process of the jeans, from the creation of the fabric to the store-shelf. An immediate identification mark for quality-conscious consumers, which enables the customer to recognize the quality behind the brand he is buying.
Next time you’re spending money on a pair of jeans you might want to make sure that there is a golden rivet attached to it.