The key to win in fashion: three successful cases What is the future of denim? This is an easy question to ask, but we have to imagine a wide-open answer. And this was one of the questions that fashion designers tried to answer during the latest edition of the GDA, and to this question the […]
Cool, casual and global: how can one but love it? Give a women a pair of jeans and she will transform herself. Maybe also conquer the world. Some women do not need hot outfits to feel self-confident and sexy. Take Kelly Urban and Misty Zollars, the founders of AMO: they took their love for vintage […]
The Ultimate Fiber: ISIS Cotton. We all know that ISIS controls most of Syrian’s cotton production. Where does this cotton go? Don’t tell me it finally ends up in those five pockets they have always represented freedom in the Western World. Don’t tell me this cotton ends us in our Jeans. Actually, the odds are […]
Premium and sustainable going finally together? 50% less water, 75% organic cotton, 12% recycled material… Does the consumer really care? Are these numbers real? What is the science behind? Brands might need new “green marketing stories”, but Denim mills and laundries went out of control lately. We guess the common goal is to make a […]
From the source, with love Top Class Brand Denham seems to understand much better than any other Jeans House how to tell customers what this Denim fever is about. Apparently it is all about Denim, literally, the fabric itself. So why not to promote the source, especially when the source is called Candiani Denim? This […]
Denim Blvd and Fashion Week Ave Milan never sleeps. Victor took me out the whole fashion week and I couldn’t take it anymore. Shows, “aperitivos”, late nights… and then, finally, Denim Boulevard. More my cup of tea, indeed. Denim Boulevard, a tiny Denim exhibition in a pretty location which totally fits the Denim world, the […]
Black: The New Black We are in the middle of the Spring, colors should pop up, but Denim is still black. Interesting. This is the second, maybe the third year, we see so much black Denim around, even in Spring and Summer collections. Black is dressier, black fits the night, the skinny legs, the bigger […]
First Class Denim does not fly first class We took a bunch of flights last two month. We went from Amsterdam to Tokyo, Hong Kong to San Francisco, Los Angeles to New York, Miami to London. And guess what? We flew first class. And guess what again? All the cool Jeans were flying Economy. Wait […]
Made in Fuckistan. A quick jump into Denim costings and global sourcing. Let’s forget about sustainability for one second. Let’s forget about globalization, currencies, soft commodities and macro economics. Let’s focus on social responsibility and how consciously we walk in our pair of Jeans. We do not want to get in another indigo dyed moralistic […]
The new premium era: wealthy and healthy It is now many years we hear of added values and any sort of performance woven into Denim. We went trough “anti-cellulites” fibers, cooling yarns, moisturizing contents… But 2014 has brought to the World’s attention a completely new phenomenon: Active Wear. For the true indigo lovers this new […]
