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1ST PAT-RN: Italianity is served

About 60 km far from Venice, the Italian city of elegance, carnival and mystery, in Follina (TV), in 2011 the 1ST PAT-RN project started. Before telling you the history of the brand and its inspiration, let's start from the name, first pattern, term of military provenience which identifies the real first prototype of a garment. Without...

Date: 26/11/2015
Tags: news made in italy denimfreaks denim collection 2015 1ST PAT-RN

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John randy Anthony, The Talent

What do you find exciting about denim and what boring? ?First of all, the fabric has a long and beautiful history. Denim is for everybody, whether it is the homeless guy around the corner or the president. From the technical view; denim can have so many combinations regarding, constructions, finishes and washes. The most beautiful thing about...

Date: 19/11/2015
Tags: jean school Globa Denim Awards designer denimfreaks denim collection 2015

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Tonello and Levi's together for a green&fashion world

A big collaboration between an Italian company and a brand with a strong Italian heritage is about to change the world of fashion: from one hand Tonello, the reference point for the garment finishing industry since 1981; from the other one Levi's Strauss – which doesn't need any introduction, that worked together in the creation...

Date: 19/11/2015
Tags: Tonello sustainability NoStone levis denimfreaks denim 2015

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Andrea Diletto, The Tailor

What do you find exciting about denim and what boring? Denim is such a surprising fabric, even If it has been around for decades, it remains a young concept whatsoever. It has a great history and  I love the fact that throughout the years it was able to always adapt itself to each culture and circumstance. I value the fact that it is one...

Date: 11/11/2015
Tags: news made in italy Globa Denim Awards denimfreaks denim creative creation contemporary collection Candiani 2015

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Rock destroys your mind

Rock is the word that describes R13 fall-winter 2015 collection perfectly. The inspiration comes from the Nineties and grunge world, combined with a high dose of contemporaneity: strong and self-confident men and women spend their time in the city remembering cinema masterpieces, such as Trainspotting (1996). Black and white are the main...

Date: 05/11/2015
Tags: woman r13 news man denimfreaks denim creative collection 2015

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Editorial 08

50% less water, 75% organic cotton, 12% recycled material… Does the consumer really care? Are these numbers real? What is the science behind? Brands might need new "green marketing stories", but Denim mills and laundries went out of control lately. We guess the common goal is to make a better product, more social...

Date: 05/11/2015
Tags: Victor sustainability premium news Editorial denimfreaks denim Axel 2015

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Italy and Germany for Blue de Gênes

The Italian imprinting and an international soul form the new fall-winter 2015 collection Blue de Gênes manufactured. Once again the denim brand wants to honor the heritage of jeans, the item sailors and dockworkers wore in Genoa's harbor over 400 years ago – we already talked about the origins of the brand here. For the new...

Date: 05/11/2015
Tags: news man denimfreaks denim collection Blue de Genes 2015

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