The Netherlands and Italy: a new mission

GLOBAL DENIM AWARDS GOES TO MILAN AND HOSTS KING AND QUEEN OF THE NETHERLANDS
Take the country famous for its know-how, quality and style; combine it with the nation well-known for its creativity and denim brands; mix them, and you’ll get a new Dutch-Italian trade mission.
Thanks to the efforts of governments and authorities (included those of fashion), the two countries leaders in fashion and denim meet each other after decades of relations and collaborations. Goal of this mission is the promotion of trade, mutual investments and technological cooperation that will be possible through the creation of opportunities for smart and sustainable solutions in agriculture & food, heritage, water and the creative sector. Many distinguished figures will join this mission, just like Mrs. Lilianne Ploumen, the Dutch Minister for Foreign Trade and Development Cooperation. As part of this Italian mission, no less than His Majesty King Willem-Alexander and Her Majesty Queen Máxima of The Netherlands will visit the Global Denim Awards exhibition that will be on display at the Triennale Di Milano.
The show, opened by Mariette Hoitink, of fashion recruitment and consultancy agency HTNK and co-founder of House of Denim, wants to match fashion design with technical innovation in denim by partnering emerging fashion designers with the most progressive denim mills worldwide. Moreover, it will be focused on the Italian and Dutch collaborations over the last three years – thereby highlighting the best practices of Dutch-Italian co-creation. On display are the capsule collections of five designers (Jonathan Christopher, Alexandra Frida, EDITHMARCEL, Sartoria Diletto and Anbasja Blanken) and Italian denim mills (Candiani Denim, Berto Industria Tessile and ITV Denim).
Global Denim Awards Exhibition will be opened to the public from June 17th to 23rd in conjunction with Milan Men’s Fashion Week.
 
Julie Parfaits

 




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