This Tonello’s book is not a book
C’est si ne pas un livre. This is not a book. Better to say that From here to there, Denim in Motion is an emotional object of inspiration and design.
This is how Tonello has chosen to celebrate its first 35 years of history with a tribute not only for denim in general, but also for true denim lovers and connoisseurs. “To the world of denim and its innovators. To a fabric that has revolutionized the way we dress, work and live. To a garment that was born as clothing for work and has now become an irreplaceable presence in everyone’s wardrobe.” we read.
It could sound strange that a company like Tonello dediced to write a book – which has been presented during the Amsterdam Denim Days – to celebrate its birthday, but according to the brand, it was natural to create an emotional object dedicated to denim and its innovators. Why? Because denim revolutionized how we dress, both in everyday and business life.
From the figures who have, often behind the scenes, “made denim”, in Italy and in the world, to the narration of the story of denim’s evolution through the detachable illustrated posters that represent the journey of jeans fabric from Genoa to the “new world” and from there to a future made up of sustainability and health.
From Here to There has been supervised by Piero Turk; Metodo Studio dealt with the graphics design and layout; Lucio Schiavon produced the illustrations, Marco Zanta, the photographs and, as mentioned above, Giorgio Falco wrote an original story for the occasion.