God Save the “Dedicated Men” project
Over a year has passed since Gabba introduced the Dedicated project, the storytelling way used to mix the stories of people trying to make (their) history and new-in of the brand.
Back in Europe, after Tokyo, Copenhagen and Amsterdam, Gabba goes to Shoreditch, one of the most fashionable district of London. Among the splendors of Elizabethan theatre and the music halls of the Victorian Age, the brand met six different #Dedicated men: 3 dancers, a leather craftsman, a property developer, and a blacksmith have been interviewed about themselves, their lives and their projects.
Inspirational professionals with strong hearts, souls and the coolest outfits.
Have a look!