To meet “Dedicated men”
With over 30 years’ experience in making jeans, Gabba does not need any presentation. A career dedicated to denim and from this strong passion, here it came out the idea for the Spring/Summer 2016 campaign: the brand travelled to Tokyo and meet men dedicated to their professions. For each one, it has been chosen a Gabba denim outfit.
There is the photographer, the multiartist and the street surfer; the store manager, the shodo artist (a traditional Japanese art of writing) and the film director; the illustrator, the videographer and the traveller. 9 men, 9 stories, all different from each other, but with something in common: they are all “dedicated”.
These guys told their stories, why they chose Tokyo for their careers (in case they were not Japanese) and answered some questions about their lives and jobs. They posed as models and became protagonists of a video in which they tell about themselves. We highly recommend to have a look, they are so interesting. As interesting as the outfits chosen by the “dedicated men” that everyone can grab and put on his closet. Don’t you believe? Click here to discover the “dedicated looks”, for real denim dedicated men!