We interviewed one of most brilliant designers of the latest edition of the Global Denim Awards
What do you find exciting about denim and what boring?
?First of all, the fabric has a long and beautiful history. Denim is for everybody, whether it is the homeless guy around the corner or the president. From the technical view; denim can have so many combinations regarding, constructions, finishes and washes. The most beautiful thing about denim is that – I can use my favorite denim garment for a lifetime and it is getting more beautiful over time. A boring thing about denim is – there are brands that use sustainability as a marketing thing, it should be the normal way of production.??
Where do you see denim going next??
The next coming thing with denim is performance. I really believe that denim will get new uses. It will be introduces with different sports regarding the stretch ability, breathable and also water repellant denims. I also do believe denim fabrics will be combined more and more with the latest techniques, like chips or devices in the fabric. In about time we can monitor our body with our technical denim garments.??
What can be taken from the past?
?There are so many great things in the history of denim. What we can take out of the past is the true craftsmanship of every denim garment – from fabric to yarn and construction. The consumer should invest more to get quality denim garments that will last for several years instead of a 20-dollar pair of jeans that will go for one or two seasons.
Pictures: Global Denim Awards