A sustainable obsession for SS 17
When the minimalistic beauty of the Japanese denim meets the tough characteristics of the American blue jeans, the spring-summer 2017 collection of Kings of Indigo is born.
The must have of the season? Sustainability, the core of the eco-friendly jeans brand from The Netherlands, is still deeply-rooted in every process of the making: from the choice of raw materials (recycled and organic cotton) to the dyes of the yarns and the finishing process with laser, ozone and ice blast and alternative washings thought to reduce water waste and the use of chemicals.
A new weave made up of heavy woven organic cotton and linen has been used as well as a 100% sustainable fabric created by mixing hemp and organic cotton. However, the real revolution is the Veggie Denim that is dyed in the most sustainable way possible: no use of synthetic chemicals, 70 liters less water per kg fabric, 30% less energy consumed, dyestuff from the waste parts of plants and GOTS certified base cotton.
Another key-point is the Triple-R philosophy: Recycle, Repair, Re-use. Jeans, jackets, jumpsuits and statement coats are constructed by hand, made from different denim fabrics that form a new piece with a unique color palette.