How to say goodbye to cameltoe
Alchemist, pioneer, scientist, inventor (of the stonewash method): he is Franc?ois Girbaud, the “Grand Seigneur” in the world of the blue fabric. Monsieur Girbaud, known for his “crazy” idea of fashion, is back in denim chronicles for the collaboration with Naveena (NDL), one of the world’s leading denim mills, and their re-invention of denim.
“Denim needs innovation”, Mr. Girbaud said, “and it’s for this reason I’ve teamed up with Naveena that shares my aspirations to go beyond today’s frontiers, to look towards new horizons to create truly unique fabrics”. Together, they created a groundbreaking capsule collection named François Girbaud for Naveena. What’s the big new? When we buy a new pair of jeans or pants (woman or man, it doesn’t matter), sometimes we have to face the annoying problem of the “calmetoe”, the outline that comes out when we wear tightly fitting clothes. And here comes Franc?ois Girbaud and Naveen with the creation of a new stretch & ambitious project.
“There is no better partner for designing the most innovative denim fabrics that answer to the needs and expectations of this demanding market”, stated Massoud Riaz, Owner and CEO of NDL. “We’re proud and honored, above all, to have the chance to work with one of the most future oriented denim experts and a denim legend”.
Are you curious to have a look of this collection? We’re sorry, you’ll have to wait fall-winter 2016 season!