Vegan selvedge for SS 16
In recent years many denim brands decided to create beautiful products keeping an eye on environment: someone reduces water consumptions, other wastes. But Naked and Famous has tried something more, which is creating vegan jeans.
Have you ever heard about the Organic Vegan Selvedge? If not, it is one of the most sustainable jeans the brand creates, a 12oz Japanese Selvedge Denim made from unbleached organic cotton, and dyed using natural indigo. Natural Indigo dye is derived from the Indigofera plant which is a sustainable dye that can be recycled. After the pigment has been extracted the plant residue can be composted and used as a fertilizer and the water reused to irrigate crops. In addition, the leather patch used isn’t leather at all: “We’ve used a vegan friendly alternative made from heavy cardboard which looks and feels like leather”, said the brand. “The fabric contains beautiful variations that only natural dyes and cotton can produce. The fabric is rigid and requires a short break in time. And they are also gluten free!”. Impressive!
And what about the quality? Perfect, in line with Naked and Famous’s soul. Then, here there are Superskinny Guy, Weird Guy and Easy Guy for men, made of over 90% cotton and a little percentage of polyurethane or stretch. Deep indigo is the color chosen for these models with tapered fits and lightweight stretch selvedge.