Bespoke jean-making in the heart of NYC
His name is Scott Morrison and together with Josefina Hellsten and Yan Liang he creates bespoke denim garments. Maybe this is the reason why he called his brand 3×1, the first bespoke process in the world dedicated to denim and jean lovers.
All the connoisseurs of the sector know this denim legend who, after launching Paper Denim & Cloth and Earnest Sewn, in 1999 and 2004 respectively, created 3×1 where, still today, he oversees the design of every item. As we said before, he works hand-in-hand with Josefina Hellsten (Bespoke Specialist) and Yan Liang (called The Boss). While Josefina guides the customer through a real bespoke experience helping him or her to create their own perfect fitting jean, the Head Patternmaker Yan Liang creates patterns for the brand and the clients too, making the jeans of their dreams.
Dreams that come true in the heart of Soho, in New York City, in a factory that hosts the world’s largest collection of selvedge denim. 3×1 means Scott, Josefina and Yan, 24 working people and 460 different denim fabrics sourced from the rarest mills and selvedge looms from all the world. Here there is a continuous search of beauty and refinement, a never ending search, as Scott Morrison himself once said: “We’re constantly discovering new denims and selvedge fabrics. I love the idea of introducing our customers to a hand-picked Suvin cotton deadstock denim or the original K-series selvedge made from the first denim ever produced in Japan”.
To every customer his own bespoke fitting jean, designed and created according to his taste and needs, starting from the fitting and the materials of course: here people will find the well-known selvedge, suvin (the most luxurious cotton in the world), Kurabo (one of the oldest manufacturers of Japanese textiles) and the rope dying, known for being the best possible technique to dye indigo yarns.
Top to bottom, everything is made to be perfect and to reflect client’s style. This is the reason why Josefina Hellsten walks through every step of the design process, while a master tailor follows the creation of the bespoke suit with processes all done entirely by hand. When the jean is manufactured, there is a total of three quality controls: “Our head pattern maker specs every single garment with a tape measure: once before it’s washed and once after. Then, our head designer does a close, physical inspection of the garment before it’s pressed. A very important part of our process is always making sure that what you take home is perfect”.
The best quality (because every model is created with the world’s finest denim, materials, and sewing construction), the best fit for men and women, the best design (each jean is design by Scott himself) and, as we said before, the best fabrics: these four rules build 3×1’s concept. The same concept we find in the FW 2014 collection. Men’s line is connected to moderate fading and high contrast whiskering throughout the leg; for women, seam skinny jeans for the everyday life and denim jackets to combine with a dress or a 3×1 jean. Coated black fabrics, black jeans, light washed blue and profound shredding details are the leitmotiv of these collections.
For him or for her, for a real gentleman or a glamour woman (such as Kendall Jenner who loves 3×1’s skinny jeans), 3×1 by Scott Morrison means special high quality materials for special garments.