Tonello asks, designers put on canvas
Another edition of Amsterdam Denim Days has come to an end together with all the activities and the events scheduled for this time.
Among them, previously, we as Denim Freaks suggested the Blueprint Festival and its topic focused on the Future of Denim. In this occasion, and for Kingpins, Tonello launched Denim Gallery project by inviting designers from all over the world to discover new visions and interpretations of reality.
Denim has been used the canvas of paintings through which the artists (Grace Warland, Matias Sandoval, Serena Conti, Su Kim and Jon Rouleau, Mika Mitarai, Juan Manuel Gomez, Ilinca Trif, Stefan Vella, and Greta Giannini) painted and expressed themselves with artistic languages, materials and concepts by answering to a simple question: what is reality for you? Then Tonello reinterpreted their answers/ideas by using the latest technologies that combine nature and innovation with the creation of 9 different concepts brought on jeans.
With Denim Gallery, Tonello wanted to celebrate the thousands of potential expressions of Jeans, emphasizing their multi-directional, multi-sensorial, multi-medial and multi-dimensional expansion with an original combination of art and fashion, painting and performance.
What about the creative ideas put on denim? Ecology and nature. Fears for an upcoming apocalypse. Cosmological conceptions of the human beings. Investigations of abstract and primordial artistic languages. Contrasts between the natural elements for all manners of living and enjoying life (including excitement). A interweaving of different realities: the past, memories and wars. Realities like slavery that we try to break free from with the force of imagination and our ability to continue trying new escape routes. The bright lights and accelerated times of modern cities.
With the end of the Amsterdam Denim Days, the project can be seen on the social media of the brand (Facebook and Instagram).