Jason Denham is back on Denim Freaks
IF YOU COULD DEVELOP A DENIM LINE FOR A BRAND/COMPANY WHO DOESN’T HAVE ONE YET, WHO WOULD LIKE TO DO THAT FOR?
NIKE, I have huge respect for their passion for creating sneaker history and their appetite for innovation.
IF YOU COULD MAKE YOUR OWN EXCLUSIVE DENIM FABRIC WHAT WOULD YOU INCLUDE IN IT?
I do this often with the Candiani team, it always needs high quality sustainable materials combined with love, experience and a little bit of magic.
IF YOU REALLY HAVE TO MENTION YOUR FAVORITE DENIM BRAND BESIDES YOUR OWN?
Gotta be LEVIS they invented it.
IF YOU COULD CHANGE ONE THING ABOUT THIS INDUSTRY/MARKET, WHAT WOULD YOU CHANGE?
“The perception of the value of a pair of jeans”. The journey from a sketch to raw cotton to a finished garment is immense, the amount of work, technology and time. Too many cheap labels and producers have devalued jeans and we need to fight against that every day.
IF YOU WERE NOT A “DENIM GUY” WHAT WOULD YOU BE?