Reid Harper joins the denim culture
Design, impeccable fits and superior quality to create a collection where originality meets timeless style: this is Abrand, the Melbourne-based denim house born in 2013. A devotion to denim based on a some-kind Holy Trinity: Fit, Finish and Fabric. A dedication stitched also on the back pocket of our jeans with the triangle logo. The same you can see in the latest Denim Dayz collection.
Influenced by the street, the curiosity and adventure of youth, the collection is a tribute to adventure, squad love, fun and carefree spirits. And the perfect personification of these emotions has been found in Reid Harper, stunt rider famous for act in blockbusters like Iron Man, Jurassic World, Dunkirk.
The campaign has been shot at Joshua Tree, California, America’s most talked about desert, chosen as the perfect backdrop for some seriously great shots of Reid doing what he does best, all in Abrand Jeans. Have a look these pics.