Alice Tonello explains us the future of her company
We interviewed one of the most important player of the denim industry.
MACHINES MAY NOT REPRESENT THE MOST ROMANTIC PART OF THE DENIM WORLD, SO HOW DO YOU MAKE YOUR “WASHING MACHINES” SO COOL AND ATTRACTIVE?
Yes, washing machines are absolutely romantic!
All kidding aside, technology creates also unexpected and unthinkable things. It is this the cool part of it.
WHAT IS THE MARKETING BEHIND SUCH A SPECIFIC TECHNOLOGY?
To tell a real story.
HOW HAS THE MARKET CHANGED AND DEVELOPED IN THE PAST 10 YEARS?
The approach, the community, but also the desire for innovation and technology. Increasingly clean.
LOOKING AT THE GLOBE, WHAT IS YOUR STRONGEST MARKET AT THE MOMENT?
Asia for sure, but also central and south America.
YOU REPRESENT THE NEW GENERATION OF THE TONELLO FAMILY, WHAT WAS YOUR PERSONAL IMPACT ON THE COMPANY?
That’s all I always wanted to do. Endless potentialities in a market that was beginning to change.
TONELLO IS LEADING SUSTAINABLE R&D, WHAT IS THE VISION BEHIND YOUR R&D?
The vision is to have an exchange with various influences. It is often from here where the innovation starts.
Industries that produce in a better and conscious way.
WHAT IS IN YOUR OPINION THE EVOLUTION OF DENIM IN THE NEXT 5 TO 10 YEARS?
Local, sustainable, transparent and greater value.
CAN YOU TALK ABOUT ANY SPECIFIC INNOVATION OR PRODUCT TONELLO WILL BE LAUNCHING IN 2019?
But it will be revealed soon.
WHAT ARE THE MOST INTERESTING COLLABORATIONS?
The collaboration with Piero Turk was definitely helpful in this evolutionary process. But also with all kind of people, from other industries as well. Art is a great example. Different visions has become to me a source of inspiration.