Blue de Gênes pays homage to the Italian heritage of jeans
Everything started in Genoa, Italy, over 400 years ago, when in the major Italian seaport on the Mediterranean Sea, workers, dockers and sailors used to wear this very strong fabric made of Arab cotton called “Geanes fustian”.
The rest is history: that dyed blue with indigo and robust fabric was exported all over the world and after years it started to be called “blue jeans”, or better, with the French word “Bleu de Gênes” (Blue from Genoa) since Genoa at that time belonged to France.
Blue de Gênes denim label comes back to the origin of jeans, both in the name and influences of this fabric.
Jeans are all produced in Italy according to the best denim’s quality and tradition, but that’s not all: Blue de Gênes collections can count on authentic look and high quality materials, featuring hand knitted sweaters and Japanese selvage fabrics.
As we can see in Spring-Summer 2015 collection that, once again, honors the Italian heritage of jeans. The denim clothing line features special Japanese selvedge fabrics, some great Italian vintage fabrics in beautiful washings; moreover, we must mention the fine leather and accessories-collection, the tops feature fine Italian shirtings and sweaters.
Italy is the reference point of the brand even in the naming of the items, like Fino, the new jeans model named after the beautiful Italian actress and model Rosanna Schiaffino, born in Genoa in 1939.