Get your own Italian Denim handcrafted
After the success of the first edition in 2009, Laboratorio strikes back with an even more spectacular workshop at Bread & Butter displaying the refined quality of “Made in Italy” Denim.
Laboratorio is a workshop and community created by three of the most important and influential companies of the global textile industry:
TRC Candiani, market leader in Denim fabrics production.
Interwashing Group (Elleti), the Italian laundry for high end brands.
Okinawa, specialized in research and development of accessories for the textile industry.
These companies conveyed their experience and craftsmanship to Bread & Butter giving birth to Laboratorio, an Italian project that recreates the whole manufacturing process like in a real Lab, bringing in qualified workers, machinery and tools to make the five pockets jeans “LIVE.” Visitors could put to use the know how of the Laboratorio experts to create their own pair of jeans. They could choose the style, fabric, treatments and finishings of their jeans and experience the entire production process from sewing to washing, from lasering to the customization of the label. The proceeds went to the social brand Valemour di Più di un Sogno Onlus – Fondazione per la disabilità intellettiva, helping young adults with intellectual disabilities find employment. Laboratorio was made possible thanks to the collaboration with Confezioni Crivellaro, Cobra Accessories and this edition’s special guest Jeanologia, the Spanish company specialized in product and process research and development, engineering solutions for garment production and sustainable technologies. More than 5000 visitors and many of the most influential designers in the fashion industry have appreciated Laboratorio and enjoyed the involving experience of Italian Denim manufacturing.