Lifestyle over fashion
Among fashion houses that change their ideas of fashion season after season, following the trends of the moment forgetting who they are and where they are going, there is a brand that says goodbye to all of this and creates new items starting from a quite simple concept: lifestyle goes over fashion.
According to Benzak, the new European Made line (proudly called like this because of all the making is done in Europe) is built on the principles of timeless products that can and will be carried over from season to season. So, what should we expect from this Fall-Winter 2017? New colours to t-shirt styles, new jersey items and, for the first time, hooded sweat. But the biggest growth is for sure the addition of pre-washed jeans and new tapered fit.
New is the 13 oz. indigo selvedge by Candiani, with a perfect mid tone and mid weight for all year around wear. New is the fit, with a lower crotch to be more confortable. See all the new-in.