When the innovation starts from the tradition
The tradition of Made in Italy craftsmanship, Italian know-how, production chain and innovation work together without parallel in Berto Textile Industry, the company founded in 1887 in Bovolenta (Padua) by Giuseppe and Egidio Berto brothers.
Respecting the ancient traditions that date back to past centuries, when the company started as a manufacturer of sailcloth fabrics for the sailing vessels of the near Venice, in these years Berto has been able to innovate becoming a strong company that offers a wide and bespoke range of products, with a flexible manufacturing system. From the production of workwear, home textiles, tablecloths and shirting, now Berto is known for the incredible denim fabrics manufactured by using both sophisticated technologies and a unique artisanal approach.
Technicality and manual skills are also combined for the creation of Blue Selvedge: all the fabrics are realized by the old Picanol shuttle looms, original of the Fifties and ad hoc restored and renovated by master craftsmen that brought them back and preserved their ancient processing techniques. Everything here is handmade, starting from the looms, made of iron, wood and leather, used by skilled Italian artisans.
The Made in Italy tradition, innovation and making process are the not-so-secret key of Berto Brand and Blue Selvedge success: unique and original clothes are all soft and with a strong Italianity soul.
Have you ever thought that industrial production could be handcrafted too?