A new denim brand created by high quality jeans producers
When you spend years producing high quality denim for different brands you become fond of it to the point that you start thinking of creating your own brand. That’s what happened to C.O.F. Studio placed in Salento district in Italy.
The starting point, in 2012, was the idea of creating high quality jeans by bringing together leading suppliers and manufacturers in the denim field into a Circle of Friends.
“Our company is specialized in jeans production and product development for retail chains and independent brands – explains Martin Johannsson, C.O.F. Studio Brand Manager –. It is from this platform, and after years of working with denim, the idea sprung of creating a own high quality jeans concept. We felt that there is so much stories and value “behind the scenes” in the production process that is rarely incorporated or communicated out to the market. We set out to bring together leading suppliers and manufacturers in the denim field into, what we call, a Circle of Friends and make a completely transparent denimbrand”.
They work in Italy because it has a great experience and cutting-edge knowledge of making jeans; all the way from weaving, dyeing to stitching and washing. Due to lower price alternatives overseas the Italian denim industry have in recent years been decreasing but C.O.F. are dedicated to make great jeans without compromise, 100% Made in Salento, Italy. Coming from a production background, a corner stone of C.O.F. Studio is having an open mind of special projects or co-operations that creators or brands would like to build.
The fashion direction is made by Martin Johannsson and the Owner and founder of C.O.F. Studio Per Fredriksson. They find inspiration in iconic jeans wear, their travels around the world but foremost in all the people they meet working. With a curios and passionate attitude, they maintain the traditional craftsmanship yet they find it to be of equal importance to look forward, creating new expressions and finding new ways of managing production. Everything remembering quality and attention for every single detail.
“We are now presenting a high quality jeans concept for men – says Martin Johannsson – . The collection contains four styles: Jeans in a Slim and Regular fit, a tapered Chino and a chambray Shirt. Our focus is on the jeans and all the denim fabrics are from the world famous Italian mill Candiani Denim. The Slim fit, Model 1, comes in Indigo, Coated Black and Grey. These fabric are of 12,5 Oz with comfort stretch. The Regular fit, Model 2, is available in a deep red cast 12,75 Oz selvage fabric. We also made the Model 2 in a very compact lighter fabric of 11,5 Oz which is indigo dyed both in warp and weft”.
As a true testament of quality each garment is marked with the particular friends engaged in that pair, from the denim mill, to the button and rivets manufacturer, leather tannery, to the tailors and washing experts. As to say: “Quality at first place!”
Credits: Gaia Passerini