The world’s first biodegradable stretch denim is Italian
It’s unbelievable, but Candiani Denim made it again. Once again, the Italian denim company has been able to amaze, innovate and write a new chapter, or better a new responsible era of the industry. Pioneering, again!
After the creation of Re-Gen Denim, a unique fabric composed of 50% Refibra™ and 50% recycled fibers, today the Greenest Mill in the Blue World announces COREVA™, an innovative technology that uses a plant-based yarn obtained from natural rubber to replace synthetic, petrol-based yarns.
Made from organic cotton wrapped around a natural rubber core, the result is a yarn that is completely plastic-free. By replacing conventional synthetic and petrol-based elastomers with a new, custom-engineered component, Candiani creates an innovative biodegradable stretch denim fabric – without compromising the elasticity, physical qualities, and durability of jeans. Sounds incredible, isn’t it? Of course it is, since this revolutionary technology will completely change the entire world of denim production: COREVA™ Stretch Technology is a step closer to a truly circular model in which raw materials become fabric, then garment, and then return to nature thanks to their biodegradability.
“In a world where resources are diminishing and landfills are overflowing with discarded garments, we must look for renewable resources, in addition to biodegradable and compostable materials” says Alberto Candiani.
COREVA™ was launched in November 2019 in collaboration with research and development partner DENHAM the Jeanmaker with the ‘Life is Movement’ collection. This was quickly followed by Stella McCartney debuting the COREVA™ Stretch Technology denim as part of its Autumn 2020 Collection.
“Denim has to take the lead of this revolution and we are thrilled to be working alongside brands such as DENHAM the Jeanmaker and Stella McCartney to share our innovation and beliefs with the wider fashion industry”, concludes Mr. Candiani.