Do the right thing
Sustainability simply means “do the right thing”: the right product, at the right price. Right means that the product has to respect the people (from the worker to the consumer) and for the environment. Sustainable products, especially in the garment industry, used to be “less attractive” and more expensive then the regular ones. Today it’s different. Innovation is finally meeting sustainability. The product looks good, or even better then the others, and has the same price as the other, or less.
What does Candiani do?
We are working in two different areas:
We launched several new shades, 100% indigo and 100% sulfur, which work perfectly with laser and ozone treatments. Laundries are able to wash our Denim with less chemicals and way less water.
We are able to recycle most of our waste, from the dyeing to the weaving, in order to make a new weft made of recycled cotton, that we can re-introduce in our fabrics. We are also starting to cooperate with some important customers with the recycling of their used or second choice garments.
On top of this, Candiani is a proud partner of ECOM / BCI (Better Cotton Initiative), a non-profit organization that grows cotton in different areas of the World, supporting the farmers to build better working conditions. Candiani is based in Italy, under the strict regulation of the EU, which is extremely severe in all environmental matters. “Made in Italy” becomes in this case a certification of “made in the right way” more than exclusive, elegant or high end product.