A new denim fabric by AG
A pair of jeans that ensures high mobility and form stability. Just like a second skin. Is the Contour 360° line by renowned denim designers AG Jeans offered in two different fits: The Prima (mid-rise cigarette) and The Legging Ankle (supper skinny ankle). Customers can also choose between three washings: Mercury, Crater or Hide Out with retail prices ranging from €249 to €259.
The innovative Contour 360° collection has given the fashion world a buzz especially after the release of the promo video. A visual homage to the marriage of art and fashion, a link between sport and cloths. As the pure beauty of ballet is recreated in the constraints of jeans and denim-wear alike, the viewer is left perplexed as to origin of such freedom and flexibility. Shot against the sad background of an abandoned studio the dancers reflect the lightness of dance whilst showcasing the true versatility of these brand new jeans. The Contour 360° collection moves as freely as the wearer, allowing for optimum fit whatever the occasion.
“Our exclusive Contour 360° fabric defies the expectations of traditional denim, sculpting the body with all-direction stretch – say the fashion designers -. This innovative material offers an unlimited range of movement and flexibility, while optimum recovery ensures a silhouette that retains impeccable form”.
The iconic brand set up shop in 2000 and since its humble beginnings has rapidly evolved into the most sought after denim brand of our time.
AG or Adriano Goldschmied was the vision of the infamous Koos manufacturer Yul Ku who had spent years prior creating stunning denim apparel for top american retailers. In 2008 the company became a “must have”, lifestyle brand. And now the company mantra is simple.
Chic. Sophisticated. Classic.