Virgin to Vintage + Soap Nuts, the great novelty that takes care of our Virgin Denim
Creating something new in fashion is like making a journey. Denham, the Amsterdam based brand famous for its tailor’s scissors logo, well-knows it.
Keep the faith. If it’s not Indigo it’s black. It’s about the balance, on the journey from Virgin to Vintage, says the brand in its adv video campaign for FW 15 collection: Virgin to Vintage – The best wear patterns begin with Virgin Denim.
And Virgin Denim is the core of the entire collection which starts from crafted jeans: cut straight from untreated denim cloth; 5 options in both rigid and stretch selvedge.
But the great novelty of the collection is Soap Nuts the natural soap that takes care of Denham’s purest jeans, the Virgin Denim. No chemicals, no perfume, but pure natural enzymes only: here there are Soap Nuts Color Stretch (bringing yarn dyed color stretch denim in the colors olive, charcoal and brown) and Soap Nuts Rainbow Selvedge (offering multicolor listing deep indigo Japanese Selvedge), made from soap nuts, fruits containing saponin that turns into a natural substance when dissolved in water.