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Denim Editorial 07

Date4 years and 2 months agoViews 62By Denim Freaks

From the source, with love

Top Class Brand Denham seems to understand much better than any other Jeans House how to tell customers what this Denim fever is about.
Apparently it is all about Denim, literally, the fabric itself.
So why not to promote the source, especially when the source is called Candiani Denim?
This partnership has been going on forever, since DENHAM’s early days.
The presence of Candiani’s Rivetto D’Oro (The Golden Rivet) takes it to another level.
In fact this interesting tool represents the only proper quality seal.
The golden rivet is there to certify the origin of the fabric and the craftmanship behind each pair of jeans made with Candiani Denim.
In a World dominated by cheaper and cheaper sourcing the origin of Denim becomes a key element to the more educated consumers.
“Why am I spending 200 Euros for a pair of Jeans?”
Well, nowadays, brands really need to prove it.
The label does not sell on its own, not anymore.
Another marketing story might not work either.
Another cool advertising campaign can be done for any sort of product, including crap.
The source is just a basic need for quality makers.

Axel & Victor

Denim Editorial 07

Denim Editorial 07

Denim Editorial 07

Denim Editorial 07

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Tagged With#2015 #amsterdam #candianidenim #collection #denham #denhamthejeanmaker #denim #denimfreaks #rivettodoro

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DenimFreaks.com is a portal dedicated to Denim: the products, the history, the industry, the philosophy. It was created by Axel Butchinson and Victor LeGreige , two funny teddy bears with a very strong background in all Denim matters. Axel was born in 1982, somewhere in the Mid-West, and has always been a real Denim guy, with a crazy passion for the vintage world. Victor was born in Paris, in 1979, but grew up in NYC, where he became a famous designer and fashion blogger. Despite their totally different tastes, the two bears became very good friends and decided to launch DenimFreaks.com to talk, discuss and argue about their passion: Denim.

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