The Ultimate Fiber: ISIS Cotton.
We all know that ISIS controls most of Syrian’s cotton production.
Where does this cotton go?
Don’t tell me it finally ends up in those five pockets they have always represented freedom in the Western World.
Don’t tell me this cotton ends us in our Jeans.
Actually, the odds are saying it does.
Syrian cotton feeds many Turkish Denim mills and they are known to not disclose their sources.
Remember Uzbeki cotton? Underage workers? It got completely demonized (as it should have been),
but why no one seems to be seriously concerned about the new ISIS fiber.
Are the brands even aware?
Who is monitoring these sources?
Brands are so much into trackable cotton these days. They need certificates, origins, lots numbers, tracking numbers.
Transparent sourcing, they call it.
Again, why no one is seriously asking : “are we somehow financing ISIS with our Jeans and T’s?”.
The cool hipster Western consumer is definitely not aware (too busy with his mustaches).
My rich blondie girlfriends in LA have no idea…
Brands should know.
Denim Mills know.
Just give a look to the first three results which come up on GOOGLE if you search ISIS cotton…
Axel & Victor