He ended up into the jeans world by sheer chance, thank to a training course at REPLAY while attending University and fell deeply in love with denim and its universe. After spending three years with this company attaining the position of Brand Manager, he luckily met Claudio Buzziol, one of the forerunners of the Italian Denim Valley. He left his position at Replay and with three friends of his, he founded the brand Cycle, one of the first brands which believed in Premium. Later he founded the Black Studio, style and design office specialized in the study and development of denim collections, starting from the original idea up to the realization and industrialization of the samples. He mainly works for HTC, Evisu, Levis, Incotex and other jeans brands.
In 2012, he is more and more in love with his work which he feels deeply bound to, but also curious as ever and willing now to take up new stylistic paths. This unceasing evolution allows Chicco to update following a principle where everything is equal but also absolutely different depending on perspective.
WHAT ARE YOU CURRENTLY WORKING ON?
Today a new adventure is starting which has in itself all the characteristics for renewing without disrupting. Its own nature: Seafarer (www.theseafarer.com). This Brand, made in Brooklyn and for 100 years license holder of U.S. Navy, has a long history and is the maker of the mythical Dungaree, the seamen pants which in 1970 deservedly entered in New York MET as an expression of design suited by hippies and celebs as the originator of the big bell. The Brand’s idea is to start from something strongly Heritage and interpret it again with an extremely contemporary viewpoint.
WHERE DO YOU SEE DENIM GOING NEXT?
Denim will continue having strong Heritage connotations because the true stories are recognizable and full of real life, but at the same time they have to be readjusted to the contemporary and to the changes that modern society turns out every day. In this mix lies the fertile ground to grow new experiences and products.
WHAT CAN BE TAKEN FROM THE PAST?
The love for well made things, the culture for details, not an end in themselves but for the user’s ease. The craftsmanship and the time necessary to make good and true products, just like making good wine.