The Italian company creates a 100% green line
Innovation, research and eco-sustainability: we just need these three words to describe the new “green” direction that Dondup is looking to with the launch of D/zero.
D/zero is more than a green project: it’s a real mission where technological research and environmental awareness of Chicco Barina (Head of Design, Dondup) live together: “Sustainability means innovation and cutting edge of denim culture, with certified washes and exclusive denim treatments” he says.
Everything is 100% green and Made in Italy, with eco-friendly fabrics, supplied by Candiani Denim, and green washes with low environmental impact. And this is the great innovation because usually the working process and even the cultivation of premium denim generate a significant environmental impact, with a huge use of water, energy and chemical products in the finishing process.
“Same but different” is the best way to sum up the items: men and women best sellers have the same design features, but now wink at eco-sustainability. With this new project, Dondup and Candiani want to offer something new and, at the same time, inform customers about environmental issues.