A commercial project in Bangladesh undertaken by five Italian denim companies
Exporting italian quality, the latest technologies without forgetting soustainability in the process of denim making. This is the aim of Italian DNA, a commercial mission in Bangladesh undertaken by five Italian companies, leaders of the “Denim Value Chain” that have been working with the most important and innovative garment makers of the country for many years: Tonello, Candiani, Nearchimica, Okinawa and ITV Denim. The project is taking place during these last days of March in Dhaka developed in cooperation with two of the most innovative garment makers in Asia: Pacific Jeans and M&J Group. The mission in very clear and explicit starting from the subtitle of the project: “Creativity and Innovation, the Italian way to Sustainability”. The mission started with a Workshop dedicated to international buyers and continues with a series of B2B meetings. At the end of the workshop the Italian DNA team hosts a dinner for its guests and presents a fashion collection: the result of the collaboration among the five companies.
In this special collection all the latest technologies, the innovative materials developped by the promoter companies and sustainability strategies are present and highlited. Obviously remebering the latest trends and fashion attitudes for the upcoming season.
The aim of the organization of this new event is to share informations and to export italian quality and way of creating innovative denim. The five companies of talian DNA shares their knowledge about the latest developments and technologies in terms of fabrics, materials, equipment and trends.
Bangladesh represents a great production country for the international fashion system that is growing day by day. This is the reason why the guests are stimulated to talk to managers in order to acquire the knowledge about high-level features of a quality product and cutting-edge technology.
With this mission, they want to increase the opportunities for European and American customers to find services and products that are up to date and in line with the latest trends in Bangladesh while acknowledging and appreciating the special features of the distinguished “Made in Italy” quality.
Credits: Gaia Paserini