Imagine a fashion, charitable world
If John Lennon was alive, he would appreciated this project. And maybe he, that imagined a peaceful world, would support this “fashion” cause. “Imagine a world in which love and respect were the prevailing powers”, John Dar says. And here comes ‘Jeans for Refugees’, the artistic fundraising initiative dedicated to helping refugees around the world, with all proceeds going to the International Rescue Committee.
Johny Dar presented its successful project during the last edition of Premium International Fashion Trade Show that took place in Berlin on June 28th-30th (we talked about it here). How does it work? Easy to say, amazing to see: 100 celebs from different worlds (actors and actresses, directors, journalists, models, fashion influencers, illusionists, musicians) donate their pair of jeans that Johny Dar paints and customizes. As a result, here there are unique and “famous” items. Each pair of jeans, in fact, turns into an individual piece of art that will be exhibited for a week at the Saatchi Gallery, London, at the end of October 2016. After the exhibition, all these items will be auctioned at a special fundraiser auction; then all proceeds raised will be donated to the IRC initiatives helping millions of refugees worldwide on a daily basis.
Among the stars supporting the good&fashion cause there are: Anna Wintour, Bella Hadid, Benicio del Toro, Daniel Radcliffe, Ryan Gosling and Woody Allen. A special mention must be given to Vivienne Westwood, the fashion designer famous worldwide for her environmental commitment.
During the event in Berlin, there were shown the painted jeans from Candice Swanepoel, Claudia Schiffer, Emma Watson, Florence Welch, Jane Birkin, Kate Moss, Sharon Stone, Sofia Coppola and Victoria Beckham, just to name a few.
The main feature of these products is the artistic soul, but also the charity purpose is something important. Why the refugees? According to Johny Dar, every life deserves a chance: “the refugee crisis has had an impact on everyone – it moves us all; it concerns us all. The concept behind “Jeans of Refugees” is to spread a message through art, to create positive change and empower people to collaborate for a common goal, painting a new paradigm and inspiring a brighter world”, he concludes.