Kings Of Indigo and Candiani Denim together for the most sustainable selvedge ever created
When Kings Of Indigo meets Candiani Denim, something magic and unique comes out. On one hand the original innovators of clean denim, on the other the Italian most progressive denim mill, both at the forefront of pushing the denim industry to more responsible heights. From the mission of innovate while keeping an eye on environment, the most sustainable selvedge ever created is born. This is Re-Gen, a selvedge denim woven in Italy with an equal combination of man-made REFIBRA™ fibers and recycled industrial cotton, all in a closed loop system. And on this premium re-invented denim, Kings Of Indigo bases its new collection.
Jeans and jackets for men, women and children created with no new cotton, and no new cotton, means no water and no harmful chemicals. In a nutshell: Kings Of Indigo’s goal of using no virgin cotton by 2025 is coming true. Usually, cotton recycling results in a shorter, weaker fiber and an unattractive fabric, but REFIBRA™ is very strong and complements the weakening of cotton fibers when they are recycled. “This allowed us to break a stereotype: we could now engineer a premium signature fabric that was also sustainable! It has a soft handfeel and fades down beautifully. The resulting fabric also looks and feels great,” says Candiani director Alberto Candiani.
The biodegradable yarns are sustainably dyed and the denim unwashed, so each Re-Gen jean saves 2,700 litres of water and cuts solvent use by 65% in the dying process alone.
“We strive for innovations that take us two steps ahead. The Re-Gen capsule collection represents a milestone in our brand’s progress,” says Kings Of Indigo founder Tony Tonnaer. “This is an exclusive, unwashed selvedge which sacrifices nothing in terms of comfort, fade and style. It’s truly a denim for life.”