Sustainability and Koinobori for summer months
Nowadays, many companies speak fine words about sustainability. However, just a few are already strong committed in innovation by finding sustainable alternatives for producing quality garments. Kings of Indigo is one of them, able to create good looking (and good designed!) and long-lasting pieces that combine Japanese premium denim with the classic American blue jeans.
Most of all transparency in the making process, being sure products are made as close to home as possible and created by using materials such as organic cotton, that doesn’t require artificial input, recycled wool and PET. “We are living in a world where knowing where our clothes come from and the processes behind the manufacturing of our garments is increasingly important.” said the brand. “Kings of Indigo aims to be a forward player when it comes to working as an ethical company. This is the mindset that is behind the production process, but also in regard to the people who are involved in the making of garments” they add.
The same transparency KOI puts in its SS 2019: vibrant colors, knots and ties, silhouettes and bold prints go together with the mission of providing quality wear for the next area.
For summer months the company surf the leitmotiv of freedom and lightweight feelings, as we all can see in the Koinobori Surf pattern: a shirt, jacket, jean and short (for men and women) in an ecru white color are now available and all are detailed with intricate and colorful embroidery to homage the original 50’s West Coast surfers. At the same time, there is a new interpretation of checkerboard print: an indigo VS white combination where the white square carries the carp fish logo of the brand.