Create your own denim
A three days Denim workshop organized by Italy’s premium Denim Mill Candiani that invites visitors to create their own pair of jeans putting to use the finest Italian craftsmanship. It only happens twice a year at the Bread&Butter trade-show in Berlin and entertains more than 4000 people during three days.
Laboratorio was created by three of the most important and influential companies of the global textile industry:
Candiani, market leader in Denim fabrics production.
Elleti, the Italian laundry for high end brands.
Okinawa, the labeling genious.
The three companies conveyed their experience and craftsmanship to Bread & Butter recreating the whole manufacturing process of the 5 pocket jeans.
Visitors can put to use the know how of the Laboratorio experts to create their own pair of jeans. They can choose the style, fabric, treatments and finishings of their jeans and experience the entire production process from sewing to washing, to the customization of the label and accessories.
The proceeds of Laboratorio go to two Non-Profit associations:
The social brand Valemour di Più di un Sogno Onlus – Fondazione per la disabilità intellettiva, helping young adults with intellectual disabilities find employment.
Laughing Hearts, who supports orphans and socially disadvantaged children in Berlin in a long-term partnership.
Laboratorio is made possible thanks to the collaboration with the manufacturer Confezioni Crivellaro and Cobra, the leader in the production of metal buttons and accessories for the fashion industry.
Laboratorio is a fun way to learn about premium denim while supporting two great charity projects.