We interview Leon Blok, the tailor who created the Lebl Studios
You know when you feel like you are in front of a real passionate talent? Here he is Leon Blok from Lebl Studios, the denim Atelier in Amsterdam, we interviewed him.
YOU ARE A TAILOR OF DENIM, WHY DO YOU DECIDE TO WORK WITH DENIM?
I started 3 years ago with making bespoke jeans for my customers. At that time, I liked to offer the most beautifully crafted denim, with a sophisticated touch and a lot of tailoring details. Every customer starts with an empty paper, meaning that each customer get his unique hand drafted pattern. They have options to pick there fabric (only Japan) , tell me what fit they like and what kind of style there looking for. From start to finish, everything is done by myself in my studio in Amsterdam.
WHO IS YOUR AVERAGE CUSTOMER?
My customers vary from people that really love denim to people that admire handmade products, to music artist, designers, architects, people that have special occasions, entrepreneurs and so on. Its really enriching to see how many different people you can reach with my product. I think the power of handmade is that you really feel you have something unique and possibilities are endless, meaning you can serve everyone.
At this stage, I am actually working on some new ideas, going a little bit away from the full bespoke approach. In this way, I can focus more on design, make it just a little bit more affordable and reaching a wider audience worldwide. But definitely the same vibe will be in there, meaning no concessions on fabric, construction and craftsmanship.
I am graduated AMFI student (Amsterdam Fashion Institute), where I found out that fashion in particular was not fully satisfying, and so I got interested in denim, because it tells great stories and is more casual. The history, the character, the durability and timelessness of denim is something that really speaks to me. Having this in mind, I want to look at the future and create new stories.
WHICH DENIM FABRIC DO YOU LIKE TO WORK WITH?
The fabrics I am working with for my bespoke line are all sourced in Japan. In general, I source most of my fabrics at Collect and Nihon Mempu. For my other projects I am using different fabrics from over the world. I am mainly sourcing for left over materials in the premium segment. I highly believe in great quality next to the idea to work as sustainable as possible.
HOW DO YOU IMAGINE A PAIR OF JEANS IN 2050?
A jeans in 2050 will be modernized with technology, cotton will be replaced by more sustainable fabrics and also the production side will be improved. Next to that I hope that people will find my jeans in vintage stores (as I am aiming to make jeans that will survive time). I am also working on a new fabric that is one of the most sustainable solutions ever, and will still keep the authentic character which is the thing that make denim so beautiful.