More comfortable models misleading our eyes
In 1873 Levi’s invented 501® denim jeans. In 2016 the brand introduces a stretch fitting to the rigid model par excellence.
Starting from the idea to make better the offer with new innovative fabrics, the iconic brand worked together with textile developers to create a new denim which combines all the Shrink-To-Fit features (particularity of 501® and 501®CT models) with a stretch element. So, for the first time, here it is the the denim stretch 501® and 501® CT models. In these items Levi’s DNA and innovation live together, offering a new must have for shoppers’ closets.
The innovation is in the fabric itself: usually stretch fabrics don’t look like cotton, but the new denim is different, thanks to the invisible technology used by the Levi’s developers. In this way, the new 501® Shrink-To-Fit in stretch denim is even more comfortable, but keeping the traditional features of this evergreen item. Misleading our eyes!