Alberto Candiani celebrates the 10th anniversary of the Denham
2018 is such a big year for Candiani. My family owned company is about turning 80 years old. 2018 is also a big year for my friends at Denham. They are a little younger actually, but still, a 10th anniversary is something special.
Jason, a true “Jeans Maker”, has made his creature one of the most interesting brands in the World.
How he did it in 10 years?
Well, because he knows. He really knows everything about Denim. Knowledge, such a rare thing in the modern consumeristic World.
If you know as much as Jason does it means you can understand product and market, not through numbers, but through passion and observation.
And just like a for wine lover, understanding suddenly turns into appreciation.
Appreciation for every single detail, starting with Denim, which in the case of Denham represents the brand DNA.
The way Jason appreciates Candiani fabrics makes me feel proud of what we make here in Robecchetto. This is the greatest level of satisfaction, or, call it appreciation.
Happy Anniversary and long life to The Jeans Maker.
Pics and Video courtesy of Denham The Jeanmaker