Mother denim presents the new gender neutral capsule collection
Mother denim introduces its #LOVEYOUROTHER gender neutral capsule collection.
Be free, be who you are, no matter the differences, love your other. On these principles Mother denim has based #LoveYourOther, the latest gender-neutral capsule collection and social media campaign focused on this message.
Denim has always been gender neutral, and the brand wanted to say its own, suggesting to be whoever we are, in the spirit of celebrating differences without judgement or labels. So, here there are easy and cosy looks, such as #LoveYourOther tees, skinny jeans and denim jackets; clean cuts, items for everyday life in black/white and denim color palette.
But this capsule collection is not only about fashion: part of the proceeds will benefit Self Evident Truths and its work for LGBTQ visibility. Self Evident Truths is an art project that strives to humanize a vast community through the simplicity of portraits, showing that we come in all shapes, sizes, races, and social strata. Moreover, the brand invites consumers to join the campaign by posting a message of support and a photo on their social media channels with the hashtag #LoveYourOther tagging @motherdenim @SelfEvidentProject.