Indie-thinking and unparalleled passion: Double-M is a brand-new denim and leather jacket label headed up by a Swedish-born Mille Monferin, a well-know figure industry.
He’s natured utter passions and commitments to denim since he got involved in his father’s 2 jeans store in Sweden. After over 2 decades experimenting in denim, residing in Sweden, Belgium and Italy, he currently lives in Switzerland with his own denim label “Double-M”.
His experiences and skills have come a long way since 1980’s, working in Florence, Italy after he graduated in textile and marketing. This experience spurred him onto pursue his career in denim industry, which led him to be in charge of Levi’s 501, Red Tab and Levi’s Vintage as global manager based in the HQ Brussels, then set up RED successfully. Then further 2 years, he spent his time creating the 101 jean collection at LEE. Hereby he marked a drastic come-back from the previous 7 years decline in succession. Mille’s last task was to reposition in the Japanese Edwin brand, where he was the president of Edwin Europo for 3 years before he set up his own label.
WHAT ARE YOU CURRENTLY WORKING ON?
Launching a premium line of denim for Superdry to hit the market this fall. Developing an innovative global denim module with sustainability foundation. Working on a new way of making women’s fits with a 3D process to achieve a totally new way of making jeans… Hopefully getting all pieces together.
WHERE DO YOU SEE DENIM GOING NEXT?
Denim is on its way back with a new face. It will be a lot of research and innovation to be able to lead this new wave. The contemporary clean trend will have to make shift to stay relevant for the next trend period.
WHAT CAN BE TAKEN FROM THE PAST?
Both fabrics and details are key roots from the history to respect. When one understands the past, one can go to the future. I am very inspired by construction details coming from vintage of all types. When I have allocated details I love, I let my imagination changed those to be contemporary.