Vintage inspiration for contemporary denim
It is a Belgian brand and it is totally out of order. We are talking about Neuw, born from the pursuit for designer quality and retro-modern styles. This marriage brought to a long lasting denim with a raw flavour. The inspiration comes from traditional designs used to create original, contemporary pieces. They call it Vintage Revision: to reference the traditions of pattern making and tailoring, they re-cut the jeans and re-develop the fabrics with the same attention to detail. The back hem dart is a symbol of the roots of Neuw and how everything started for them.
Same idea for the fob ring, a new ring that hangs from the front right belt loop of every pair of Neuw jeans. Another feature is the repair stitch: for Neuw every pair of jeans must be used until they are almost disintegrated. So the repair stitch became a signature.
Concerning collections we find “The Damned”. Inspired by Ann Summa’s photo book: ‘The Beautiful and the Damned’ which depicts the punk and avant-garde scene of Los Angeles during the late seventies and early eighties. The Damned is a range of products that embodies the dark, decadent and gritty spirit of the people and the music featured in the book.
Then we have the “Selvedge”, a superior denim fabric woven on traditional shuttle looms. The old fashioned and slow weaving process creates a dense fabric with more personality and character than modern, massproduced denim. The premium product of the denim world.
A finally “Prosperity” a range of premium quality denim and canvas washes with natural worn effects inspired by an anarchic travel photodiary. Fabrics affected by rust, paint, dirt and dust.
Credita: Gaia Passerini