From Netherlands with fashion
As we all know, The Netherlands have an extraordinary rich heritage in the textile sector, but fashion is a family tradition for Paul Kruize who, after a career started thanks to the garments production of his family, decided to create his own items. But coats, jackets, shirts and trousers soon were set aside in favor of the attendance of art and furniture design schools. Then the return in fashion system with his denim line: because DNA doesn’t lie.
This is how Paul Kruize Jeans was born: The love of denim has always been a part of me, he said, and now, after years, from December 3rd 2014, his series is on the net thanks to the launch of the official website.
But why denim collections? I grew up on wearing jeans when dry denim was the only thing around. The revival of dry selvedge jeans got me back on track, he added and after creating accessories with selvedge denim, soon Paul Kruize decided it was the right moment to start making jeans with a perspective of a craftsman or a tailor.
From the passion, or better love, for this material, Paul Kruize learnt how to create patterns for a pair selvedge jeans, his favorite ones, and because of he did have no experience in the large scale production industry, he decided to improve his work in a different sector: the bespoke one. Each client has his tastes and needs: so, why not becoming a bespoke jeans maker, focusing the attention on the fit and construction of the jeans?
As Mr. Kruize is a real super modern tailor, people won’t find a real collection. However, in all his creations there is a sort of leitmotiv, a kind of “concept”: all the jeans are minimalistic, simple, with no excessive stitching or branding, still remembering these creations will be like a second skin.
The preciousness of an item created for ourselves only is a further value in this globalized world with large scale production and fast fashion giants. The extra values are given by the measurements Paul Kruize takes in his studio or via mail; then, the customer and the fashion designer will also discuss the choice of fabric and his demands.
A real bespoke jeans made by Japanese selvedge denim, of course. From Netherlands with fashion.