The bespoke jeans in contrast to the mass production
In a world always in a rush, when everything becomes fast, even fashion, some brands go counter-current by offering customized items. Like Manufactus and Tulps, Paul Kruize is the one-man/one-machine company born out of the ongoing search for the perfect pair of jeans.
One pair of jeans at a time, cut and sewn exclusively for the customer, created by putting design, fabric, fit and technique at the first position.
“In contrast to the mass production I like to keep things simple and small” said Mr. Kruize, who studied fashion and worked as a designer for years, but with the hidden dream of being a tailor. And now this dream has come true with the creation of bespoke, minimalistic and detailed jeans. Because, according to the founder, the fit is what sets bespoke jeans apart from the mass product: the pattern is drafted from individual measurements and style choices: “As you wear your jeans, the dry denim will continually develop unique characteristics due to fading and use, creating jeans with a unique, personal character”.
The idea is to work for individuals, not for labels, and make every commission a collaboration between the tailor and the customer.
Besides jeans, Mr. Kruize creates also shirts and worker jackets that gentlemen of these times can’t miss.
Have a look!