The special fashion event will take place from 21 to 23 June
The next edition of White Milano is ready to start. It will be held in Milan from 21 to 23 June, in via Tortona 27 in a really special location. All the new trends about men’s collections and women’s pre-collections for Spring – Summer 2015 will be presented, staging the best names and the most innovative projects from the international scene of the contemporary fashion. And there will also be a brand new section dedicated to premium denim.
This new project entirely devoted to the world of denim, will include four international top denim brands: PRPS, Koral Los Angeles, Kuro and Hudson. White chose as backdrop to White Denim selection an installation curated by three young designers from Nuova Accademia delle Belle Arti Lorenzo Ronzoni , Giorgio Checco and Daniele Fumagalli, continuing its way next to the upcoming generation of the creatives who in the show find the ideal stage to present their work to the public of Milan fashion week.
Another news will be an area hosting street and sport brands like Adidas Originals, and Reebok Classic. The first will present their projects Adidas Originals Blue Collection, Archive Pack and –as an exclusive preview – a capsule collection developed in collaboration with research brands such as Neighborhood, Palace and Hyke. As an addition, Reebok Classic will present its Reserve Catalogue.
The strong link between White and the most important Italian concept stores continues for the third time also with the Wok Room. Federica Zambon and Simona Citarella from Wok Store will select the most sophisticated and top-notch brands in the worldwide fashion scene, with collections of clothing, accessories, jewelry and footwear.
A varied list of high-profile brands is choosing White Special Areas: there will be the Antwerp School with Ann Demeulemeester, up to the English total look of the visionary designer Nasir Mazhar, passing through the sophisticated bon ton signed by Cacharel and the Italian craftsmanship of Alberto Fasciani and Collection Privèe.
Then you can see also a selection of eyeglasses, jewelry, creations of made in Italy craftsmanship in partnership with AltaRoma. But if you like to discover all those fashion news better, just stop in Milan and have a look personally!
Watch the video of the last White Milano edition!
Credits: Gaia Passerini