American roots of street culture
Don’t tread on me. That is the warning of the rattle snake on the Gadden flag, a flag which represented the tradition of the very first 13 colonies of the USA.
Yes, we are talking old days, we are talking roots.
We are talking R13.
A brand that is 5 years old but has chosen a no compromise elevated approach in the design of its denim based product as in the tone of communications and looks.
Now we are not talking about banjos, southern accents and David Crockett chillin’ on the porch by the hemp fields. We are talking of American roots of street culture. We love the snake, it lures us in in its tempting history, but looking at the outfits we smell tar. We feel in the midst of skate board and rock n roll, with an eye on how our B Side looks while not really caring.
This is America for us Denim Freaks, street rawness with style and an edgy “no compromise” approach all round.
The R13 style bites when fitted. There is no Venom that will make you fade into deep sleep because R13 talks loud, and won’t change its banner of authenticity that does not flirt with fading hypes.
R13 is here to stay.