Hyper Stretch your limits
Stretch Denim is so hot right now. Mr Mugatu would say.
So this is why textile research labs all over the world have been trying to insert lycra and stretch synthetic threads embedding them with cotton.
Demand for stretch denim skyrocketed, together higher percentage of stretchable, flexible textile in the garment. Now the dudes at replay got it. 100% stretchable with HyperFlex.
How? Basically Lycra comprises the corespun, Poly defines the middle, while the external layer of cotton is what gives the Jean the real-deal look.
No more embedding, but coating, in the end.
Replay has managed to create a Woman line that made of five-pockets with snug push-up bottom, to a skinny jean with distinctive biker-inspired detailing, all the way to the very latest in a straight leg style, in 3 different washes. Which is exactly what the ladies have been looking for, without finding in.
The boys can choose between a skinny low waist five-pocket jean and a slimfit regular waist style with softly tapered leg.
Replay wants to prove the comfort and flexibility with ad campaign involving experts from the worlds of soccer, dance, fashion and gymnastics supermodel Alessandra Ambrosio dons the scientist’s smock to examine how the collection holds up when subjected to extreme dance steps, contortion moves and amazing soccer tricks, FC Barcelona stars Neymar Jr., Gerard Piqué, Luis Suarez, Andrés Iniesta and Ivan Rakiti? work wonders with the ball while sporting the new Replay Hyperflex jeans.