The brand made in L.A. is an homage to the Americans and their history
Some stories deserve to be told, and this is the case of Patrick Krah and his Santana Social Club.
After years of working and designing in fashion, Mr. Krah wanted to create something that was more than just clothing: a brand that felt much closer to home. And what’s closer to home than family? The idea came from Krah’s maternal grandfather who lived a great life: after fighting the Korean war, David Santana joined the Zoot Suit Riots in Los Angeles, then he became a butcher and, later, the head of the Teamster’s Butchers Union, Local 563, in L.A. From this idea of progressiveness, masculinity, and craftsmanship, Patrick pays homage to his grandfather and the era in which he lived.
Minimal contemporary workwear shirts, jackets, denim and hats for men, born and made in the U.S.A., inspired by the times lived by David Santana. Each item is not another piece of clothing you put on, it has a deeper meaning, it’s designed to evoke emotions and tell a story. It’s about the ideals of the union worker.
“My grandpa was a classic man’s man. Despite I never met him, his lifestyle and values were able to plant the seed for what would become Santana Social Club. We strive to bring back supreme craftsmanship and forward thinking one stitch at a time. I strive to acknowledge that the modern day “man’s man” won’t always look the same,” said Patrick Krah, founder and designer of Santana Social Club.
Have a look at the Lucas, inspired by the classic 501 worn by the Hell’s Angels, the LA gang members in the 60’s and 70’s. Check The Terrace, the limited trucker jacket that homages the street where David Santana grew up in Boyle Heights, L.A.