The Village of Crevalcore is situated in the southern part of the planes between the Appalachian mountains and the Mississippi river.
No wait, not that plain but the textile-Parmigiano fertile Pianura Padana. Somewhere between Modena and and Ferrara a gang of brothers decided not to make a brand, but a gang. That is exactly what they did, they got their hands on an old Fattoria (ranch), gave themselves tasks and a plan: Bring back the old country flavor of denim workwear, with a Mediterranean touch. So they changed the baked beans with the ragù, the bourbon with the Lambrusco and went into a deep research of past elements made of hickory hats, chequered shirts and lots of moustache.
Take a look at Scarti lab and their country hipster chic look, the might be on the next headlines very soon.
If you are ever going to Modena to buy a Ferrari take a quick detour and check them out.