Scott Morrison explores Italy to understand the origins and future of denim
Scott Morrison, founder of 3×1, is America’s foremost denim guru and a true Denim Freak, tours the World redefining the most recent history of Denim, the meaning of premium denim and sustainability.
The episode 1 was shot in Italy, where allegedly the first piece of Jeans was born. Presented by Convicts and 3×1, Common Thread follows Scott on his search for authenticity and sustainability in the rapidly changing world of denim.
Equally rooted in tradition and evolution, Scott’s exploration took him first to Italy to meet the people who elevated jean-making from a craft to an art.
Enjoy!