The new trade show for menswear from June 28th to 30th
Everything is almost ready for Selvedge Run, the new trade show for menswear, shoes and accessories that will take place in Berlin from June 28th to 30th.
The fair, thought as a home where brands “with character” can show their crafted products, takes its name from the technical term for the narrow, tightly woven self-finished edges most commonly associated with high quality denim. The same quality that will be exhibited at Kulturbrauerei Berlin, in a three-days event that will attract professionals from all over the world.
Why selvedge? According to promoters, it is the perfect metaphor for what they want to accomplish as a show: “The Selvedge Run will celebrate, showcase and highlight brands, makers and artisans who do things in the best way possible. This may be hand stitching leather goods, crafting a pair of jeans on a single needle, vintage sewing machine or seeking out organic cotton and sustainably sourced materials. It can include cutting edge synthetic fabrics and hardware with the intention of making new and innovative garments perfectly suited to their intended purpose. The brands showing and invited are the embodiment of what we as a show represent. Brands with craft, brands with a narrative, ethics, brands with longevity designed into their wares and brands that are the antithesis of the fast fashion culture”, we read on the website of the trade show.
Which brand will attend it? 3Sixteen, Indigo People, Manifattura Ceccarelli, Momotaro, Orgueil and Yuketen, just to name a few.
Selvedge Run is not about mass production: it is most of all craft and passion for long-lasting items created keeping an eye on sustainable production condition.